UKZN STAFF MEMBER IN NEWSPAPER’S YOUNG STARS SUPPLEMENT

UKZN STAFF MEMBER IN NEWSPAPER’S YOUNG STARS SUPPLEMENT

Health Communication Programme Manager and Lecturer at UKZN’s Centre for Communication, Media and Society (CCMS), Mrs Eliza Govender, features in the 2013 Mail & Guardian’s “200 Young South Africans” supplement.

The newspaper supplement showcases young stars who are shaping the country’s future. It’s an honour to be recognised as a contributor to health, specifically HIV communication research,’ said Govender. ‘I think it’s a huge milestone in my career but more so for the field of HIV communication, emphasising as it does that social science research in relation to HIV does make a contribution to the wider discourse of HIV prevention.’

Govender also believes that research being put into practice is critical when dealing with issues of HIV as research and practice are interlinked, and cannot function independently.

‘Empirical research on the effectiveness of HIV communication must translate into practice. We have seen this in the cases of national HIV campaigns and TV series such as Soul City, Intersexions, Brothers for Life and Scrutinize. These interventions are theoretically underpinned by extensive HIV research and strategic communication designs.’

She advised young women to take an introspective approach and unpack their dreams and goals. ‘I believe we all have a footprint to leave no matter how big or small it may be. Every step counts and every step gets you closer to where you need to be,’ she said.

Govender plans to continue making contributions to the field of HIV communication.’ I really have a heart for community engagement, upliftment and projects which promote poverty alleviation. So setting up a long term sustainable community project is definitely on my agenda.’


author email : mungroo@ukzn.ac.za